About me

I'm a a product designer with 10+ years of experience based in Taipei, Taiwan. My journey has taken me from being a solo designer establishing design foundations to a senior role who advocated for and mentored fellow designers in recent years.

With a passion in flat culture and rich work experience in startups, I'm obsessed with developing products without limiting myself to just design. I take on hybrid responsibilities, from leading projects to optimizing designer workflows with other departments. This is challenging, however, broadens my understanding and perspective of UX.

I'm a detail-oriented perfectionist who loves thinking and observing. Being a designer is the perfect job for me, as it lets me indulge in my favorite activities while creating impactful work.

How I design...

🔍 Discover the patterns

Driven by curiosity, being a designer is my ideal job. It allows me to satisfy my desire to explore, research, and design product experiences based on human patterns.

🪢 Connect the dots!

I see myself as the glue in team collaborations, continuously honing various skills and taking on different roles. For me, innovative ideas always spark in the A+B=C equation.

😊 Do things that matter and make it FUN!

I value impact, but it has to be enjoyable. Whether it's for me, the users, or the team, everyone should find joy during the process.

🪄 A minimalist who enjoys thinking in a mess

Sometimes, I let my thoughts wander and cook by themselves. This allows me to find inspiration in my cluttered mind and convey it through clear and simple visuals.

Experience

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Sep 2021 - Jul 2022

As a product designer in a B2B2C SaaS company, my main responsibility is to enhance restaurant operational productivity and help deliver exceptional services to customers for a seamless dining experience. Also, facilitate the cross-team collaboration to make sure the usability is friendly to everyone.

Pinkoi

Feb 2019 - Aug 2021

In the buyer-facing team, my role evolved to a senior position where I aimed to make a significant impact by taking on more responsibilities. I not only owned projects and delivered high-quality, scalable design outputs but also ensured that outcomes were measurable. With a deep understanding of the B2B2C e-commerce industry, I effectively transfer my user-centered skillset to stakeholders, helping to uncover operational requirements and address problems.

Omlet

Aug 2018 - Jan 2019

My role involved investigating the donation and withdrawal system in live-streaming services to generate income for the Omlet app. By focusing on users' intentions to show off and share, I designed themes and interactions that enriched game-streaming experience.

Codementor

Jun 2016 - Jul 2018

As the first design hire, I was involved in generating marketing elements, creating new products and optimizing the existing B2C on-demand mentorship marketplace for developers. We launched several successful projects on Product Hunt to promote the company's vision of hiring remote talent.

ApexLearn

Apr 2014 - Jun 2016

Created the entire cross-device user experience for ParrotTalks, a B2C SaaS focused on reading, learning, and memorizing vocabulary through a Chrome extension and Android app. TMI - I'm obsessed with the mascot Parrot!

MicroMacro

Apr 2012 - Apr 2014

My first UI/UX project involved working closely with the CEO and developers to create a B2B e-ticket management SaaS based on the iOS Passbook protocol.